MasterCard Launches MasterPass at Mobile World Congress Monday + MORE

MasterCard is wasting no time this week as Mobile World Congress 2013 gets underway. This morning in Barcelona, MasterCard – as expected – introduced MasterPass, which is being hailed by the company as “the future of digital payments.” MasterPass is a digital service that allows consumers to use any payment card or enabled device to [...]

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Plants vs. Zombies, Oscars, The Simpsons: Tapped Out and more on this week’s top paid app chartsThe Apple App Store’s featured PopCap’s Plants vs. Zombies (which is free for a limited time) as its App of the week, propelling it to the No. 1 spot on this week’s top free iPad apps chart and to the No. 2 spot on the top free iPhone apps chart. Disney’s recently released endless runner game Monster, Inc. Run landed at the No. 3 position on iPhone and the No. 5 position om iPad…

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On Monday morning in Barcelona on the first day of Mobile World Congress 2013, Apigee released the findings of a new study showing exactly how dependent on mobile apps we’ve grown as a global community. According to the findings presented, 85% of people would rather go without water than their mobile apps. No, that wasn’t [...]

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Agenda and speakers announced for Inside Social Apps San FranciscoWant to network with like-minded peers while learning about key market trends and best practices from leading industry professionals? Join us at the Inside Social Apps Conference & Expo, June 6-7 in San Francisco. Register early and save.
The two-day event will consist of panels, presentations, and workshops led by the brightest minds in the social and mobile app arena.
Topics include:
- The Challenge of Mobile App Discovery
- Maximizing Audience Engagement with Real World Incentives
- Monetization and Payments in Games
- Trends in Social and Mobile Advertising
- International Opportunities: Asia, Europe, and the Middle East
View the full agenda…

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Marketing Personalization is Lacking Down Under + MORE

According to the latest studies performed across Australia and New Zealand, markerters understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove. “Personalization is a common practice among Australian and New Zealand marketers,.... More »

The Inside Network Job Board: BrightRoll, High 5 Games, Mind Candy and more + MORE

The Inside Network Job Board is dedicated to providing you with the best social media job opportunities across social and mobile application platforms. Here are this week’s highlights from the Inside Network Job Board, including positions at:  BrightRoll, High 5 Games, Mind Candy and more. 12.... More »

Exclusive: HitFox’s AppLift raises $13M from Prime Ventures

HitFox today announced that its mobile game marketing platform AppLift raised $13 million from venture capital and growth equity firm Prime Ventures. This is AppLift’s second round of funding, after recieving its first round of funding from HitFox, an incubator focused on investing and acquiri.... More »

Monogram review + MORE

Monogram is an iOS release from Fara, Inc. It’s available now as a free download from the Apple App Store and carries no additional in-app purchases. Monogram is a collection of user-created shopping catalogs intended to help users present their unique shopping experience. Monogram features a.... More »

4 Must Do’s For Excellent SMS Client Service + MORE

The following article is a guest contributed post from Kane Russell, VP of Marketing at Waterfall Mobile. With spending on SMS marketing looking to double from roughly $4 billion in 2013 to more than $8 billion by 2016, SMS client service holds paramount importance. Without an effective service str.... More »

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