MasterCard Launches MasterPass at Mobile World Congress Monday + MORE

MasterCard is wasting no time this week as Mobile World Congress 2013 gets underway. This morning in Barcelona, MasterCard – as expected – introduced MasterPass, which is being hailed by the company as “the future of digital payments.” MasterPass is a digital service that allows consumers to use any payment card or enabled device to [...]

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Plants vs. Zombies, Oscars, The Simpsons: Tapped Out and more on this week’s top paid app chartsThe Apple App Store’s featured PopCap’s Plants vs. Zombies (which is free for a limited time) as its App of the week, propelling it to the No. 1 spot on this week’s top free iPad apps chart and to the No. 2 spot on the top free iPhone apps chart. Disney’s recently released endless runner game Monster, Inc. Run landed at the No. 3 position on iPhone and the No. 5 position om iPad…

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On Monday morning in Barcelona on the first day of Mobile World Congress 2013, Apigee released the findings of a new study showing exactly how dependent on mobile apps we’ve grown as a global community. According to the findings presented, 85% of people would rather go without water than their mobile apps. No, that wasn’t [...]

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Agenda and speakers announced for Inside Social Apps San FranciscoWant to network with like-minded peers while learning about key market trends and best practices from leading industry professionals? Join us at the Inside Social Apps Conference & Expo, June 6-7 in San Francisco. Register early and save.
The two-day event will consist of panels, presentations, and workshops led by the brightest minds in the social and mobile app arena.
Topics include:
- The Challenge of Mobile App Discovery
- Maximizing Audience Engagement with Real World Incentives
- Monetization and Payments in Games
- Trends in Social and Mobile Advertising
- International Opportunities: Asia, Europe, and the Middle East
View the full agenda…

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Can Tweets Predict Personality Traits and Emotional States? + MORE

How we communicate — specifically the words we use — can speak volumes about our personalities, values, and how we interact with the world. Now, there’s a tool that analyzes your Twitter activity to identify your emotional, social, and thinking styles. Analyze Words was developed by James W. P.... More »

Apple Retail Store Sales in Retreat, But Investors Haven’t Noticed + MORE

Timing is everything in business. And, this week, as Angela Ahrendts officially lands at Apple to preside over the iDevice maker’s retail and online sales, the latest industry data indicates that Apple’s timing for a fresh start couldn’t possibly be better. Needham analyst Charlie .... More »

Infographic: Maintaining a Healthy Twitter Feed + MORE

This week, the folks at Sprout Social — a particularly efficient platform for social media marketing management — shared with us a new infographic that is a must-read for social media marketers everywhere. Are you maintaining a healthy Twitter feed? Chances are, you’ll be able to a.... More »

FrozenShard launches historical card battle game World War II: TCG on iOS + MORE

Founded by former employees of Blizzard Entertainment and Digital Chocolate, Barcelona-based FrozenShard has announced the launch of its historical card battle game on iOS devices. The game, World War II: TCG, was inspired by historical events throughout World War II, and was successfully funded vi.... More »

What Color is Your Ad? Green is His, Purple is Hers, and Use Blue to Straddle the Gender Divide + MORE

It’s not a secret that psychology is a factor in why some ads resonate and others do not. And there are gender differences in content , too — which is why (like it or not) — men don’t mind ads with screeching engine noise and women can’t resist an ad with a picture of a.... More »

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