MasterCard Launches MasterPass at Mobile World Congress Monday + MORE

MasterCard is wasting no time this week as Mobile World Congress 2013 gets underway. This morning in Barcelona, MasterCard – as expected – introduced MasterPass, which is being hailed by the company as “the future of digital payments.” MasterPass is a digital service that allows consumers to use any payment card or enabled device to [...]

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Plants vs. Zombies, Oscars, The Simpsons: Tapped Out and more on this week’s top paid app chartsThe Apple App Store’s featured PopCap’s Plants vs. Zombies (which is free for a limited time) as its App of the week, propelling it to the No. 1 spot on this week’s top free iPad apps chart and to the No. 2 spot on the top free iPhone apps chart. Disney’s recently released endless runner game Monster, Inc. Run landed at the No. 3 position on iPhone and the No. 5 position om iPad…

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On Monday morning in Barcelona on the first day of Mobile World Congress 2013, Apigee released the findings of a new study showing exactly how dependent on mobile apps we’ve grown as a global community. According to the findings presented, 85% of people would rather go without water than their mobile apps. No, that wasn’t [...]

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Agenda and speakers announced for Inside Social Apps San FranciscoWant to network with like-minded peers while learning about key market trends and best practices from leading industry professionals? Join us at the Inside Social Apps Conference & Expo, June 6-7 in San Francisco. Register early and save.
The two-day event will consist of panels, presentations, and workshops led by the brightest minds in the social and mobile app arena.
Topics include:
- The Challenge of Mobile App Discovery
- Maximizing Audience Engagement with Real World Incentives
- Monetization and Payments in Games
- Trends in Social and Mobile Advertising
- International Opportunities: Asia, Europe, and the Middle East
View the full agenda…

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Needy Technology: Too Many Notifications Causes Users to Tune Out + MORE

Every app developer wants users to spend more time in the app, so notifications are used to keep them engaged. But with so many apps and services out their demanding attention, users are starting to reach a point of notification fatigue. In a post on Medium, Paul Ford, — a writer, editor, and prog.... More »

The Inside Network Job Board: BrightRoll, LoudDoor, Machine Zone, and more

  This sponsored post includes companies who have paid to have their job listings advertised on our job board The Inside Network Job Board, powered by Mediabistro, is dedicated to providing you with the best social media job opportunities across social and mobile application platforms. Here are .... More »

Lyris Debuts New Solutions for Digital Marketers + MORE

Lyris today shared with MMW details about two new solutions the company is releasing in hopes of helping digital marketers increase customer loyalty and conversion. With global ecommerce sales on track to surpass $1.25 trillion in 2013, online retailers require a growing degree of sophisticated tech.... More »

Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement + MORE

Chief operating officer Sheryl Sandberg and other Facebook executives have often discussed the need to track conversions, and not just clicks, and the social network took a significant step in that direction with Tuesday’s announcement that it is expanding the availability of its conversion lift.... More »

Mobile Device Usage Driving Enterprise Wireless LAN Deployments + MORE

Infonetics Research just released excerpts from its 2013 Wireless LAN Strategies and Vendor Leadership: North American Enterprise Survey. In the survey, the market research firm takes an in-depth look at how medium and large organizations are evolving their access networks to deliver wireless connec.... More »

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