MasterCard Launches MasterPass at Mobile World Congress Monday + MORE

MasterCard is wasting no time this week as Mobile World Congress 2013 gets underway. This morning in Barcelona, MasterCard – as expected – introduced MasterPass, which is being hailed by the company as “the future of digital payments.” MasterPass is a digital service that allows consumers to use any payment card or enabled device to [...]

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Plants vs. Zombies, Oscars, The Simpsons: Tapped Out and more on this week’s top paid app chartsThe Apple App Store’s featured PopCap’s Plants vs. Zombies (which is free for a limited time) as its App of the week, propelling it to the No. 1 spot on this week’s top free iPad apps chart and to the No. 2 spot on the top free iPhone apps chart. Disney’s recently released endless runner game Monster, Inc. Run landed at the No. 3 position on iPhone and the No. 5 position om iPad…

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On Monday morning in Barcelona on the first day of Mobile World Congress 2013, Apigee released the findings of a new study showing exactly how dependent on mobile apps we’ve grown as a global community. According to the findings presented, 85% of people would rather go without water than their mobile apps. No, that wasn’t [...]

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Agenda and speakers announced for Inside Social Apps San FranciscoWant to network with like-minded peers while learning about key market trends and best practices from leading industry professionals? Join us at the Inside Social Apps Conference & Expo, June 6-7 in San Francisco. Register early and save.
The two-day event will consist of panels, presentations, and workshops led by the brightest minds in the social and mobile app arena.
Topics include:
- The Challenge of Mobile App Discovery
- Maximizing Audience Engagement with Real World Incentives
- Monetization and Payments in Games
- Trends in Social and Mobile Advertising
- International Opportunities: Asia, Europe, and the Middle East
View the full agenda…

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MapQuest CMO: Maps An Underlying Feature to Every App on Mobile + MORE

Who accesses a map on mobile and who is still stuck to the desktop? “Mobile app users skew a little bit younger, below the 35-year-old threshold, but our desktop audience is still holding strong between a 34-to-55-year-old audience,” says Brad Maglinger, CMO of Mapquest, in a recent eMar.... More »

Mobile Made Email Marketing a Bright Spot on Black Friday + MORE

Email marketing was a big winner on Black Friday. And much of he credit belongs to mobile. According to new industry data presented by Marketingland, email marketing was both plentiful and effective on Black Friday – even more than it was on Cyber Monday. The data cited points to 38 percent mo.... More »

Has ‘Age of Enlightenment’ Arrived for RTB? + MORE

“Data-driven targeting is old hat in many corners of the advertising world,” says Steve Yi. “Advertisers now draw on limitless forms of data to target the best consumer at the most opportune time and speak to them in the most appropriate way.” That begins Yi’s essay, re.... More »

Apple Issues Statement on iCloud Debacle + MORE

In recent days, Apple’s iCloud has been subjected to incessant media jabs and scrutiny in the wake of a massive security breach that resulted in the publication of countless celebrity photographs pilfered from their personal devices. Apple, however, wants to make it crystal clear that there.... More »

SMS for Marketing, Consumer Use on Opposite Roads in the U.K. + MORE

While SMS marketing is now used by a record number of businesses large and small across the United Kingdom with impressive ROI to show for it, consumers are turning to free instant messaging services and social apps as a cost-effective alternative to traditional text messaging. New research from Del.... More »

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