MasterCard Launches MasterPass at Mobile World Congress Monday + MORE

MasterCard is wasting no time this week as Mobile World Congress 2013 gets underway. This morning in Barcelona, MasterCard – as expected – introduced MasterPass, which is being hailed by the company as “the future of digital payments.” MasterPass is a digital service that allows consumers to use any payment card or enabled device to [...]

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Plants vs. Zombies, Oscars, The Simpsons: Tapped Out and more on this week’s top paid app chartsThe Apple App Store’s featured PopCap’s Plants vs. Zombies (which is free for a limited time) as its App of the week, propelling it to the No. 1 spot on this week’s top free iPad apps chart and to the No. 2 spot on the top free iPhone apps chart. Disney’s recently released endless runner game Monster, Inc. Run landed at the No. 3 position on iPhone and the No. 5 position om iPad…

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On Monday morning in Barcelona on the first day of Mobile World Congress 2013, Apigee released the findings of a new study showing exactly how dependent on mobile apps we’ve grown as a global community. According to the findings presented, 85% of people would rather go without water than their mobile apps. No, that wasn’t [...]

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Agenda and speakers announced for Inside Social Apps San FranciscoWant to network with like-minded peers while learning about key market trends and best practices from leading industry professionals? Join us at the Inside Social Apps Conference & Expo, June 6-7 in San Francisco. Register early and save.
The two-day event will consist of panels, presentations, and workshops led by the brightest minds in the social and mobile app arena.
Topics include:
- The Challenge of Mobile App Discovery
- Maximizing Audience Engagement with Real World Incentives
- Monetization and Payments in Games
- Trends in Social and Mobile Advertising
- International Opportunities: Asia, Europe, and the Middle East
View the full agenda…

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Yet Another Reason to Embrace Mobile Marketing + MORE

While the rate of engagement with mobile ads grows stronger with each passing year, online display ads are having an opposite experience, according to a new report from comScore. The latest data shows that 54% of online display ads shown in thousands of campaigns measured by comScore between May 201.... More »

Twitter game Nerd Trivia gets its own iOS app

Image via Nerd Trivia The popular Nerd Trivia Twitter game has expanded in preparation of the newest season of questions. Twinkl Media has released the official Nerd Trivia game as an exclusive app on iOS, ensuring that questions will no longer get lost in the sea of “normal” tweets in a user’.... More »

Has ‘Age of Enlightenment’ Arrived for RTB? + MORE

“Data-driven targeting is old hat in many corners of the advertising world,” says Steve Yi. “Advertisers now draw on limitless forms of data to target the best consumer at the most opportune time and speak to them in the most appropriate way.” That begins Yi’s essay, re.... More »

Google Recoups Paid Search Share, While Facebook Surges in Display Share + MORE

A new report has just crossed our desks from IgnitionOne, a global marketing cloud leader. Its Q2 2015 Digital Marketing Report — containing data on trends and revenue across search, programmatic display, social, and mobile — reveals that Google has recovered from search loss revenues. B.... More »

US mobile commerce to become $235 million market in 2013, slow to adopt mobile consumer payments + MORE

According to technology research firm, Gartner, mobile commerce will see a 44 percent increase globally, reaching $235 billion this year. These increases will only continue, forecasting a $721 billion market with 450 million mobile commerce users by 2017. This figure includes transactions such as b.... More »

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