MasterCard Launches MasterPass at Mobile World Congress Monday + MORE

MasterCard is wasting no time this week as Mobile World Congress 2013 gets underway. This morning in Barcelona, MasterCard – as expected – introduced MasterPass, which is being hailed by the company as “the future of digital payments.” MasterPass is a digital service that allows consumers to use any payment card or enabled device to [...]

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Plants vs. Zombies, Oscars, The Simpsons: Tapped Out and more on this week’s top paid app chartsThe Apple App Store’s featured PopCap’s Plants vs. Zombies (which is free for a limited time) as its App of the week, propelling it to the No. 1 spot on this week’s top free iPad apps chart and to the No. 2 spot on the top free iPhone apps chart. Disney’s recently released endless runner game Monster, Inc. Run landed at the No. 3 position on iPhone and the No. 5 position om iPad…

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On Monday morning in Barcelona on the first day of Mobile World Congress 2013, Apigee released the findings of a new study showing exactly how dependent on mobile apps we’ve grown as a global community. According to the findings presented, 85% of people would rather go without water than their mobile apps. No, that wasn’t [...]

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Agenda and speakers announced for Inside Social Apps San FranciscoWant to network with like-minded peers while learning about key market trends and best practices from leading industry professionals? Join us at the Inside Social Apps Conference & Expo, June 6-7 in San Francisco. Register early and save.
The two-day event will consist of panels, presentations, and workshops led by the brightest minds in the social and mobile app arena.
Topics include:
- The Challenge of Mobile App Discovery
- Maximizing Audience Engagement with Real World Incentives
- Monetization and Payments in Games
- Trends in Social and Mobile Advertising
- International Opportunities: Asia, Europe, and the Middle East
View the full agenda…

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mobileStorm Boss Explains How to Get Rid of SMS Spammers + MORE

SMS spammers are every bit as irritating as they are plentiful. And Jared Reitzin, the CEO of mobileStorm, is fed up with it. “Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.... More »

Paid Search Advertising Continues to Go Mobile + MORE

Regardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online advertising. Since mobile consumership has continued to grow by leaps and bounds, particularly over the last two years, many advertisers are shifting their pay-per-click.... More »

Mobile Marketing Will Have 6 Billion New Targets This Year + MORE

Mobile marketers will have a whole lot of new bulls-eyes to target this year. According to the latest report from IHS Technology, the global market for connected devices that allow users to access the Internet is set to surpass 6 billion units this year. Worldwide production of connected equipment w.... More »

The Inside Network Job Board: Acquinity Interactive, Fandango, King and more + MORE

The Inside Network Job Board is dedicated to providing you with the best social media job opportunities across social and mobile application platforms. Here are this week’s highlights from the Inside Network Job Board, including positions at: Acquinity Interactive, Fandango, King and more Acquin.... More »

IDC Slashes 2013 Tablet Shipment Forecast + MORE

Amidst growing competition from larger smartphones and the prospect of new categories such as wearable devices diverting consumer spending, International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker “modestly lowered its tablet forecast for 2013 and beyond.” On Thursday, the.... More »

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